Browsing Thesis and Dissertations by Author "Mukherjee, Saral"
Now showing items 1-3 of 3
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Coordination in sharing economy: a study of ride-hailing platforms
Joshi, Harit (Indian Institute of Management Ahmedabad, 2020)Recent years have witnessed an emergence of sharing economy, defined as an economic system in which assets or services are shared between private individuals. Ride-hailing has emerged as a key area of sharing based business ... -
Impact of Quantity Scarcity and Time Scarcity Appeals on Consumers’ Response: Role of Need for Uniqueness and Deal Proneness
Soni, Mayank Jyotsna (2013)The promotion of products and brands has become increasingly important for marketing managers over the years. One of the commonly used ways to promote a product or brand is through scarcity appeal. Scarcity appeal is defined ... -
Modeling and analysis of order fulfillment decisions in retail
Raj, Gyanesh (Indian Institute of Management Ahmedabad, 2023)"Today, retailing emphasis has shifted from transaction-orientation to consumer-orientation, where retailers are focusing to enhance the customers’ shopping experience. Retailers are redesigning their order fulfillment ...