Browsing Thesis and Dissertations by Author "Oburai, Prathap"
Now showing items 1-2 of 2
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Consumer evaluation and choice of product bundles: an empirical study on the effects of price and non-price incentives and the moderating influence of consumers' goal orientation
Sett, Rahul Kumar (2010)Price bundling, the practice of selling two or more separate products in a single package at a price discount, is a tool for cross selling a given product A to customers who only buy product B and vice versa. Cross selling ... -
Salesperson's customer orientation: conceptualization, scale development and impact in selling situations
Singh, Ramendra (2010)The practice of marketing concept has been widely studied, and one of the important themes within this context is the salespersons orientation while interacting with customers in the selling situations. Saxe and Weitz ...