Now showing items 1-2 of 2

    • A quantitative approach to media planning 

      Jain, Abhinandan K. (1974)
      This dissertation develops methodologies for solving the media planning problem, keeping in view the three-fold requirements of fidelity, analytical rigour, and practicality. A mathematical programming model has been ...
    • Use of credibility theory for rate-making in marine (Cargo) insurance business 

      Sabharwal, Yash Paul (1976)
      Marine (cargo) Insurance is one of the commercial lines of insurance business. Traditionally, rate-making in this line is intuitive, based on individual knowledge, wisdom and general feel of underwriters. The extent of ...