Browsing Thesis and Dissertations by Author "Sengupta, Subroto"
Now showing items 1-3 of 3
-
Effectiveness of the public distribution channel - the case of controlled cloth distribution
Bijapurkar, Ashoke (1979)The study was aimed at determining whether, in the light of the changing nature of products proposed to be distributed to the economically weaker sections of the population the public distribution channel, as it is organized ... -
Function and effectiveness of product management institution in Indian consumer goods industry
Subramaniam, Sreedhara (1976)The Product Management Institution (PMI), a comparatively new organizational approach is gaining popularity among the Indian consumer goods manufacturing during the last decade and half. In this system, an individual is ... -
A quantitative approach to media planning
Jain, Abhinandan K. (1974)This dissertation develops methodologies for solving the media planning problem, keeping in view the three-fold requirements of fidelity, analytical rigour, and practicality. A mathematical programming model has been ...