Browsing Thesis and Dissertations by Author "Sett, Rahul Kumar"
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Consumer evaluation and choice of product bundles: an empirical study on the effects of price and non-price incentives and the moderating influence of consumers' goal orientation
Sett, Rahul Kumar (2010)Price bundling, the practice of selling two or more separate products in a single package at a price discount, is a tool for cross selling a given product A to customers who only buy product B and vice versa. Cross selling ...