Browsing Thesis and Dissertations by Author "Sharda, Kirti"
Now showing items 1-7 of 7
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Do price promotions lead to lost customers? the impact of perceived control, psychological ownership, and psychological distance on promotional credit
Raghuram, R (Indian Institute of Management Ahmedabad, 2024)Promotional credit is a unique price promotion that requires more than one purchase to realize savings and is valid until redemption or expiry of credit. This thesis focuses on the impact of (a) restrictions on promotional ... -
From Needing Help to Seeking Help: A Cross-Cultural Exploration of Interpersonal Help Seeking Behavior in the Software Industry
Anand, Twisha (2012)Helping behavior is appreciated and rewarded, and helping interactions are greatly encouraged in organizations. Research in organizational behavior too is replete with studies on helping and on helpers. The present study ... -
‘Gaining clarity on ambiguity’: vague versus precise temporal framing in marketing communications
Sekhri, Sukriti (Indian Institute of Management Ahmedabad, 2023)Extant research based on temporal construal theory has employed only specifically defined time frames for near versus distant future but has not examined the case where a future event’s time of occurrence is stated in a ... -
Impact Of Bundle Forms On Change In Consumers’ Internal Reference Price (IRP) Of Bundle Components
Banerjee, Prantosh J. (2016)Consumers’ internal reference price (IRP) is an internal standard against which observed prices are compared. Promotions on individual products lead to change (reduction) in consumers’ IRP leading to lower purchase of ... -
Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing
Jaikumar, Saravana (2016)The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ... -
Individual choice decisions for joint consumption in close relationships: the roles of attachment security and relationship power
Kumar, Atul (Indian Institute of Management Ahmedabad, 2021-07-30)Consumers are part of multiple relationships which directly or indirectly influence their consumption decisions. We examine a set of consumer decisions in close relationships where they face the conflict of choosing ... -
Multilevel Network Measures for Organizational Learning Process
Thomas, Nobin (Indian Institute of Management Ahmedabad, 2015)Organizational learning has received increasing attention from scholars and practitioners alike for the past five decades. Yet the lack of agreement among scholars for an accepted theory or methodology for measuring ...