Browsing Thesis and Dissertations by Author "Shingi, P. M."
Now showing items 1-6 of 6
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Communication for development programmes: an information integration analytic study of communicator effectiveness
Mishra, Debiprasad (1991)Development programmes are instruments of public-policy and are created specifically to translate policy objectives to actual outcomes. The incidence of imperfect correspondence between the two is referred to as "implementation ... -
Managing contract farming in agro industry
Prabhu, C. (2004)Although India has made substantial progress in terms of total production in the agricultural sector, the problems of low productivity and poor quality of output remains the major causes for concern. In the era of ... -
Process lag and individual stress in organizations: a diagnostic basis for OD
Jumani, Usha (1979)Organization Development (OD) as one way to operationalize planned change has emerged as pressures have been building to manage the individual-organization interphase more effectively. The process of rapid change ushered ... -
Purchase of branded agricultural inputs: a study of pesticide buying behaviour
Venugopal, P. (1994)The pesticide market in India is becoming highly competitive. The number of options available to a farmer for control of a pest could sometimes include over 140 pesticide brands. Farmers decision making on pesticides ... -
Study of the compaign planning process in Indian and French advertising agencies
Nathan, S. V. (1990)The Main Objective if this research was to study and capture they campaign planning process as it occurs in advertising agencies. The study was carried out in the context of two countries, India and France. As part of the ... -
Study of the repurchase behaviour of farmers: case of the Indian tractor market
Saxena, Amar (1997)Knowledge about a product category affects various aspects of the consumer buying process. This has been recognized by researchers as an important factor in the field of consumer behavior. It has been found to influence ...