Browsing Thesis and Dissertations by Author "Sinha, Piyush Kumar"
Now showing items 1-11 of 11
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Broadening the concept of sustainability and measuring its impact on firm’s performance
Kumar, Bipul (Indian institute of management Ahmedabad, 2014)The consumer environmentalism has grown significantly due to issues triggered by environmental disasters, protests by activists, and environmental education (Mclntosh, 1991; Straughan & Roberts, 1999; Chen, 2010). The ... -
Deciphering the choice overload phenomenon – Exploring the role of consideration sets and anticipated regret
Mathew, Shawn (Indian Institute of Management Ahmedabad, 2017)Studies on choice proliferation and its negative effects, popularly referred to as ‘Choice Overload (CO)’, have built on insights from the seminal ‘Jam Study’ (Iyengar & Lepper, 2000), which highlighted the paradoxical ... -
Instrumental leadership as a determinant of salesperson performance: applying the extended full range leadership theory (FRLT)
Motiani, Manoj (Indian Institute of Management Ahmedabad, 2014)Salesperson performance plays an important role in determining the success of an organization. Due to of rapidly changing technology, increasing competition and rising customer expectation, the job of a salesperson continues ... -
Interplay of religion and marketplace transactions
Nanarpuzha, Rajesh (Indian Institute of Management Ahmedabad, 2017)Through an ethnographic study of an Indian marketplace, I examine how religion shapes marketplace transactions. In considering the impact of religion on marketplace transactions, I find that impression management through ... -
Language Abstraction In Marketing Communication: Online Reviews Of Product Failure Context
Verma, Varsha (Indian Institute of Management Ahmedabad, 2015)Although language is an essential component of word of mouth (WOM) there is limited understanding of how language used in WOM messages affects receivers. Extant research indicates that there are three dimensions of language: ... -
Language adaptation and advertising effectiveness: a study in a multi-cultural advertising context
P., Venkatesh (Indian Institute of Management Ahmedabad, 2011)The Indian television Advertising appears to predominantly standardize its creative strategy and a large part of the creative execution, allowing only localization of the language of the message to regional tastes. Systematic ... -
Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements
Khandeparkar, Kapil (2016)The phenomenon of embeddedness has implications in the field of advertising, as the context in which ads are shown is one of the salient factors influencing their evaluation. The affect transfer hypothesis and 'mood as ... -
Role of Gratitude and Obligation in Business Relationships
Dewani, Prem Prakash (2013)Marketers build customer relationship through various relationship marketing (RM) investments (Berry, 1994). These investments impact customers in terms of their loyalty and customer purchase intentions (Hsu, 2007; Yuping ... -
The role of haptic touch on product evaluation in different shopping situations
Abhishek (2011)Human beings are credited with five senses i.e. vision, audition, smell, taste, and touch. The sensory evaluation process, the evaluation process involving senses, (Martinez, 2007) is utilized by us for evaluation and usage ... -
Store format choice behavior for planned purchases – a case of bulk grocery
Anand, Kamaljit S. (2008)Store format choice is recognized as a significant and relatively long term decision for retailers as well as the consumers. The thesis studies this choice decision from consumer perspective in a planned purchase situation ... -
Study of consumers' psychological response to promotion based on mental accounting principles
Dang, Priya Jha (2005)As industry expenditure on sales promotion has grown, an increasing amount of academic research has focused on the impact of promotions on consumer behavior. The substantial body of literature on promotions is composed of ...