Browsing Thesis and Dissertations by Author "Soni, Mayank Jyotsna"
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Impact of Quantity Scarcity and Time Scarcity Appeals on Consumers’ Response: Role of Need for Uniqueness and Deal Proneness
Soni, Mayank Jyotsna (2013)The promotion of products and brands has become increasingly important for marketing managers over the years. One of the commonly used ways to promote a product or brand is through scarcity appeal. Scarcity appeal is defined ...