Browsing Thesis and Dissertations by Author "T., Aruna Divya"
Now showing items 1-2 of 2
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The impact of non-volitional interferences on product evaluation and choice
Kapoor, Ankur (Indian Institute of Management Ahmedabad, 2019)The integration of our lives with internet, smartphones and wearable devices has made interferences (such as interruptions and distractions) pervasive. This research investigates the impact of such interferences on information ... -
Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay
Narayanan, Priya (Indian Institute of Management Ahmedabad, 2020)How does differential presentation of the components of a product – brand and attribute(s) – impact consumers’ willingness to pay (WTP) for the product? In this thesis, we attempt to answer this question through two essays. ...