Browsing Thesis and Dissertations by Author "Tripathi, Sanjeev"
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Effects of price discrepancies, referents for comparison and prior trust in seller on buyers perceptions of price unfairness, subsequent trust and purchase intention
Tripathi, Sanjeev (2010)In purchase situations, buyers frequently make comparisons with reference transactions are used as a standard against which the observed purchase price of a product is evaluated. However prices in the market place vary and ... -
Impact Of Bundle Forms On Change In Consumers’ Internal Reference Price (IRP) Of Bundle Components
Banerjee, Prantosh J. (2016)Consumers’ internal reference price (IRP) is an internal standard against which observed prices are compared. Promotions on individual products lead to change (reduction) in consumers’ IRP leading to lower purchase of ... -
Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing
Jaikumar, Saravana (2016)The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ... -
A strategic view of refurbished goods
Roy, Pinaki (Indian Institute of Management Ahmedabad, 2018)‘Refurbished goods’ are goods that are deemed unfit for sale at full price for a variety of reasons regarding their perceived or actual quality deficiency. These goods are then ‘refurbished’ i.e. brought back to full ... -
Toward a better understanding of negation and brand recall memory
Mandal, Sudipta (Indian Institute of Management Ahmedabad, 2019)Consumers rely heavily on their memories during decision-making. Consequently, the ability of consumers to recall brand-related information plays a vital role in their purchasing decisions. In this context, our research ...