Browsing Thesis and Dissertations by Author "Vaidyanathan, Rajiv"
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Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing
Jaikumar, Saravana (2016)The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ...