Browsing Thesis and Dissertations by Author "Vemireddy, Vidya"
Now showing items 1-3 of 3
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Examining effects of women’s participation in non-farm work
Disha, Bose (Indian Institute of Management Ahmedabad, 2024)Literature is replete with studies on impacts of participation in non-farm work in the rural context and how it contributes to attenuation of rural poverty. The differential impacts of women’s participation in non-farm ... -
Overcoming institutional voids in the agricultural product market: analysing the role of farmer organizations
John, Jannet (Indian Institute of Management Ahmedabad, 2023)"In this thesis, we analyse the ability of farmer organizations to overcome institutional voids in the agricultural product markets. We further look at the impact of membership to one such farmer organization i.e., farmer ... -
Through the e-looking glass: three essays on influencer marketing, self-discrepancies and consumer behavior
Shehzala (Indian Institute of Management Ahmedabad, 2023)"One of the most popular buzzwords of recent times, influencer marketing has attracted significant attention across academia and practice. However, the impact of exposure to influencers on an individual's self-concept is ...