Browsing Thesis and Dissertations by Author "Venkatesh, Alladi"
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Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
Kaul, Subhashini (2007)This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ...