Browsing Thesis and Dissertations by Author "Verma, Sanjay"
Now showing items 1-8 of 8
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All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey
Pandey, Arpita (Indian Institute of Management Ahmedabad, 2021)This study examines the impacts of placing cause advertisements at different stages of a consumer’s online decision journey. Cause related marketing (CRM) is defined as a commercial activity in which a brand is advertised ... -
Analysis and design of public policy using system dynamics approach: a case in healthcare sector.
Saxena, Anurag (Indian Institute of Management Ahmedabad, 2015)High prevalence of communicable diseases, rapid increase in prevalence of non-communicable diseases, and poor maternal and child health indicators characterize public health situation in India. One of the main reasons for ... -
Building capabilities for global service delivery: a study in the Indian software service sector
Karna, Amit (2009)Firm Capabilities have attracted research attention for several years. Capabilities have been seen from resource-based (Barney, 1991) and process-based (Helfat et al,2007) views. We take the latter and define capabilities ... -
Designing for digital: an insight into the technological evolution of work-from-home in the contemporary workplace
Singh, Harshit Kumar (Indian Institute of Management Ahmedabad, 2022)Work-from-home is increasingly becoming more prevalent over the last few decades. Given the recent pandemic, work-from-home has become an essential practice for many organisations across the world. Large-scale implementations ... -
Exploring Openness in Innovation Process
Shukla, Shantam (Indian Institute of Management Ahmedabad, 2015)Innovation as a source of competitive advantage helps organization gain superior returns from market. Until recently, innovation activities were generally restricted inside organizations and in some cases to select partners, ... -
Factors influencing the performance of IS megaproject in an emerging economy: the freight operations information system of the Indian railways
Sharma, Sharad (Indian Institute of Management Ahmedabad, 2021-09-13)IS megaprojects (ISMPs) are long duration complex ventures that involve extremely largescale investments, are transformational in nature, influence large populations and engage multiple public and private stakeholders. ... -
New Exact Methods for Scheduling Multi Mode Multiple Resource Constrained Project Scheduling Problems
Dayal, Madhukar (2012)Project scheduling problem (PSP) has enticed researchers since over a century. Enhancement in computational power enables the search for solutions to more complex problems progressively. However, the search for optimal ... -
Real-time analytics for intelligent systems
Verma, Shikha (Indian Institute of Management Ahmedabad, 2021-11-17)Data streams are defined as a sequence of observations arriving continuously at a fast pace. They pose unique computational challenges viz: Single-pass at incoming observations, huge storage requirements, and accounting ...