Browsing Thesis and Dissertations by Subject "Marketing and business"
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Broadening the concept of sustainability and measuring its impact on firm’s performance
(Indian institute of management Ahmedabad, 2014)The consumer environmentalism has grown significantly due to issues triggered by environmental disasters, protests by activists, and environmental education (Mclntosh, 1991; Straughan & Roberts, 1999; Chen, 2010). The ...