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Now showing items 11-17 of 17
Essays on seduelized and comparative advertising strategies: a search for the best advertising decision
(2010)
Different formats of competitive advertising strategies interplay in present day markets. While some advertisements compare competing brands, some others are sequelized on earlier advertisements, either in an attempt to ...
Effects of price discrepancies, referents for comparison and prior trust in seller on buyers perceptions of price unfairness, subsequent trust and purchase intention
(2010)
In purchase situations, buyers frequently make comparisons with reference transactions are used as a standard against which the observed purchase price of a product is evaluated. However prices in the market place vary and ...
Salesperson's customer orientation: conceptualization, scale development and impact in selling situations
(2010)
The practice of marketing concept has been widely studied, and one of the important themes within this context is the salespersons orientation while interacting with customers in the selling situations. Saxe and Weitz ...
Evolution of global carbon market: implications for India
(2010)
Emissions mitigation efforts for limiting atmospheric temperature rise have lead to the evolution of a global carbon market. Future carbon price expectations will play an increasingly important role in long term investment ...
Intraday activity patterns and market microstructure effects in Indian capital markets: an empirical investigation using high frequency data
(2010)
This study analyzes the intraday activity (volatility, volume and trade frequency) patterns and market microstructure effects in the Indian capital market using a large dataset. Intraday 5-minutes volume and volatility are ...
Planning, coordination and stability of supply chain networks
(2010)
Over the past quarter century, supply chain management has evolved as an interdisciplinary and attracting interests from practitioners and academia. During this period, a number of supply chain paradigms have helped transform ...
Strategic response of Indian state owned enterprises to environmental shifts
(2010)
Researches on strategic response of firms to environmental shifts have been conducted, mostly with respect to the private corporations and, predominantly in the North American and European Context. This apparent inclination ...