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Now showing items 11-16 of 16
Impact of Perceived Bases of Power of Brand on Consumers’ Behaviour and Attitude in a Brand-Consumer Relationship Context
(2013)
Research suggests that brands have human like qualities (Aaker, 1997; Aaker & Fournier, 1995; Levy, 1985; McGill, 2000) and consumers can form relationships with brands as they form social relationships with other human ...
Managing Ambidexterity in Growth Phase of Start-Up Firms
(2013)
This thesis explores how startup firms balance the conflicting requirements of exploration and exploitation during their growth phase, i.e., until they reach a stage of maturity when they no longer can be called start-ups. ...
An Exploratory Study of Post-implementation Experiential Perceptions of Reservations with Focus on Stigmatization Processes in the Higher Professional Education Context
(2013)
Multiple efforts around the world are made to address the issue of discrimination and marginalization. The Indian experience has taken the form of reservation policy in public services, in public sector jobs and in public ...
Essays in mergers and acquisitions, governance structures and firm valuation
(2013)
Essay 1: Private Benefits, Wealth-risk Sensitivity and Conglomeration Lifecycle as Determinants of Ownership Structure
In the first essay we investigate the cross-sectional determinants of ownership and examine the effect ...
Impact of perceived overqualification on salesperson performance
(Indian Institute of Management Ahmedabad, 2013)
Salesperson performance is a key indicator of organizational performance. We know
that many different factors such as qualification level, selling skills, organizational
culture, reward systems etc. influence salesperson ...
A Study of Value Creation and Value Appropriation In Inter-Firm Alliances of Simultaneous Cooperation and Competition
(2013)
Relatively little is known about how value is created and appropriated in inter-firm alliances of simultaneous cooperation and competition. In this dissertation, I address this gap from both theoretical and methodological ...