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All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey
(Indian Institute of Management Ahmedabad, 2021)
This study examines the impacts of placing cause advertisements at different stages of a consumer’s online decision journey. Cause related marketing (CRM) is defined as a commercial activity in which a brand is advertised ...
Essays on behavioural finance
(Indian Institute of Management Ahmedabad, 2021)
We present two essays on behavioural finance in this dissertation. The first essay examines the influence of price-path, particularly the ‘non-straight’ price-path, on several aspects of investor behaviour. We compute ...
Performing eating out: organizing food-spaces and 'new' forms of working
(Indian Institute of Management Ahmedabad, 2021)
I seek to understand the processes of organising that emerges and manifests as food-spaces, where class and gender are constructed and performed. Such spaces may be constituted as 'eating-out' spaces, work-spaces and social ...
Redefining dignity in the context of precarity: Indian security guards’ interface with their clients, suppliers and unions
(Indian Institute of Management Ahmedabad, 2021)
Precarity, marked by uncertainty, instability and insecurity has become a significant feature of contemporary work and employment. This is particularly applicable to India, where 93% of the workforce (which includes those ...
Governing subjectivities: investigating employment relations in the Indian information technology (IT) sector
(Indian Institute of Management Ahmedabad, 2021)
The objective of this thesis is to study employment relations in the Indian IT industry. Drawing from Foucauldian scholarship on governmentality in organizational studies, employment relations are understood as practices ...
Determining effects of a web-based teachers’ professional development programme on teaching self-efficacy beliefs and classroom practice
(Indian Institute of Management Ahmedabad, 2021)
The design of large-scale professional development (PD) programmes for teachers in the public schooling system faces two challenges. The first is identifying a suitable malleable construct which influences student performance, ...
Developmentally effective experiences in a graduate business school and their role in self-authorship among students
(Indian Institute of Management Ahmedabad, 2021)
Holistic student development is an important objective of higher education. It requires students to move from a conventional assumptions-based mode of understanding to a critical, systemic thinking that enables the development ...
In the pursuit of international assignment success: role of cultural intelligence
(Indian Institute of Management Ahmedabad, 2021)
International assignments form the backbone of global human resource management. These assignments have been elemental for various business strategies, control, coordination, knowledge transfer, and the development of ...
Examining entrepreneurial orientation from the lens of CEO characteristics
(Indian Institute of Management Ahmedabad, 2021)
The dissertation empirically examines the effects of the characteristics of Chief Executive Officers (CEO) on entrepreneurial orientation (EO) of firms with the help of three essays. EO is the strategic posture of firms ...
Competitive hub location problem
(Indian Institute of Management Ahmedabad, 2021)
I seek to understand the processes of organising that emerges and manifests as food-spaces, where class and gender are constructed and performed. Such spaces may be constituted as 'eating-out' spaces, work-spaces and social ...