Search
Now showing items 1-2 of 2
A quantitative approach to media planning
(1974)
This dissertation develops methodologies for solving the media planning problem, keeping in view the three-fold requirements of fidelity, analytical rigour, and practicality.
A mathematical programming model has been ...
Multistage bulk commodity distribution: development of decomposition lagrangian relaxation based algorithm
(1988)
Bulk commodity distribution is an important problem in large countries. Huge expenses are incurred in warehousing and transportation. Situation is characterized by multistage location of warehouses and location and ...