Now showing items 1-2 of 2
Environmental Compliance: A case study of the Alang ship-breaking yard
(Indian Institute of Management Ahmedabad, 2003)
A study of the Alang Ship-breaking Yard, Gujarat was undertaken to examine the factors responsible for environmental non-compliance. Levels of pollution can be lowered through effective environmental regulations. The ...
Language adaptation and advertising effectiveness: a study in a multi-cultural advertising context
(Indian Institute of Management Ahmedabad, 2011)
The Indian television Advertising appears to predominantly standardize its creative strategy and a large part of the creative execution, allowing only localization of the language of the message to regional tastes. Systematic ...