Now showing items 1-5 of 5
Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ...
Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach
Understanding the consumer information search process plays a pivotal role in key strategic managerial decision areas such as communications planning and new product introduction. This study examined the process by which ...
Marketing strategies of the state level organisation in public distribution: A study of civil supplies corporations
In recent decades, governments have organized state owned enterprises to undertake trading and distribution of important commodities and products. Despite the social and economic importance of such organizations, research ...
Marketing in spearhead strategic development organisations
The need for organizations that perform strategic developmental functions in society, especially the developing countries, has led to the emergence of a variety of special purpose organizations with the primary objective ...
Distribution strategies and performance: a cross-national comparison of the automobile industry
This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ...