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Through the e-looking glass: three essays on influencer marketing, self-discrepancies and consumer behavior
(Indian Institute of Management Ahmedabad, 2023)
"One of the most popular buzzwords of recent times, influencer marketing has attracted significant attention across academia and practice. However, the impact of exposure to influencers on an individual's self-concept is ...
Essays on banking and fintech in India
(Indian Institute of Management Ahmedabad, 2023)
"India is amongst the fastest-growing major economies in the world today. Financing from the organized sector, particularly banking, remains the fulcrum for supporting and sustaining India’s growth. Three aspects, inter ...