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Impact Of Bundle Forms On Change In Consumers’ Internal Reference Price (IRP) Of Bundle Components
(2016)
Consumers’ internal reference price (IRP) is an internal standard against which observed prices are compared. Promotions on individual products lead to change (reduction) in consumers’ IRP leading to lower purchase of ...
Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing
(2016)
The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ...
Patterns and Determinant of Internationalization by New Ventures in India: A study of entrepreneurial, firm and industry factors
(2016)
Researchers had recognized the important contribution of SMEs to international trade, but Oviatt & Mcdougall (1994) highlighted the importance of younger and smaller firms and their distinguishing features that help them ...
Drivers, Facilitators and Consequences: Exploring & Examining Job Crafting among Management Consultants
(2016)
The job crafting perspective considers the ways in which employees proactively alter their tasks, relationships and perceptions at work in order to achieve a personalized fit to their work environment. Studies confirm that ...
The Role Of Community Health Insurance In Perfecting Financial Inclusion
(2016)
Financial inclusion has become a major imperative for development of rural regions and elimination of poverty. Within India, several attempts at financial inclusion have been made, but these efforts have remained mostly ...
Perception of foreignness of brands: An investigation of consumers classification schema and its impact on brand evaluations
(2016)
Country-of-origin (COO) affects consumers’ perceptions towards brands and products. However, research also suggests that consumers rarely recognize brand origins accurately (Balabanis & Diamantopoulos, 2008; Samiee, Shimp ...
Multi-Period Facility Location Problem With an Uncertain Number of Servers
(2016)
Facility location problems reported in the literature generally assume the problem parameter values (like cost, budget, etc.) to be known with complete certainty, even if they change over time (as in multi-period versions). ...
Community Influences On Strategy-As-Practice In Family Businesses
(2016)
The strategy-as-practice perspective concerns ways of doing that fall into specific routines and works patterns, which may vary from firm to firm in an industry, and between different types of firms, while at the same time ...
Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements
(2016)
The phenomenon of embeddedness has implications in the field of advertising, as the context in which ads are shown is one of the salient factors influencing their evaluation. The affect transfer hypothesis and 'mood as ...
Impact of CEO Succession on Strategic Changes in Large Indian Firms
(2016)
This thesis integrates aspects of CEO cognition, managerial discretion, firm’s internal dynamics and institutional drivers to better understand the impact of CEO succession on strategic changes. This is the first broad-based ...