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Now showing items 61-70 of 87
Language adaptation and advertising effectiveness: a study in a multi-cultural advertising context
(Indian Institute of Management Ahmedabad, 2011)
The Indian television Advertising appears to predominantly standardize its creative strategy and a large part of the creative execution, allowing only localization of the language of the message to regional tastes. Systematic ...
Managing the water-energy-climate change nexus: an integrated policy road map for India
(2011)
This research examines the water - energy - climate change nexus to delineate policies that harmonize the nexus favourably. Typically, the energy-climate nexus has been studied as a mitigation problem, the water-energy ...
Numeracy, financial literacy, risk attitudes, and impatience of forest dependent communities: evidence from Andhra Pradesh
(Indian institute of management Ahmedabad, 2014)
This thesis studies numeracy, financial literacy, risk attitudes, and time discount rates (impatience) of the people in the bottom of the pyramid. These issues are addressed in the context of forest dependent communities ...
Instrumental leadership as a determinant of salesperson performance: applying the extended full range leadership theory (FRLT)
(Indian Institute of Management Ahmedabad, 2014)
Salesperson performance plays an important role in determining the success of an organization. Due to of rapidly changing technology, increasing competition and rising customer expectation, the job of a salesperson continues ...
A Study of Investor Sentiment in the Indian Market.
(Indian Institute of Management Ahmedabad, 2015)
Market sentiment has always been given importance by investors in their decisions. Classical finance theories based on investor rationality, however, largely ignored the possible role of market sentiment in asset pricing. ...
Essays in mergers and acquisitions, governance structures and firm valuation
(2013)
Essay 1: Private Benefits, Wealth-risk Sensitivity and Conglomeration Lifecycle as Determinants of Ownership Structure
In the first essay we investigate the cross-sectional determinants of ownership and examine the effect ...
Development of dynamic capabilities in international joint ventures: an investigation within the context of insurance industry of an emerging economy
(2014)
The study of international joint ventures (IJV) has been dominated by the focus on partner interactions as the underlying theoretical construct. It is argued that a less studied but relevant lens is that of development of ...
Multi-Period Facility Location Problem With an Uncertain Number of Servers
(2016)
Facility location problems reported in the literature generally assume the problem parameter values (like cost, budget, etc.) to be known with complete certainty, even if they change over time (as in multi-period versions). ...
Sustainable low carbon transport: an integrated policy framework and assessment for India
(2014)
Mobility is integral to socio-economic development. Transport sector‘s fuel mix imposes multiple external costs vis-à-vis energy security, air quality and climate change. The contemporary literature shows that these ...
Impact of perceived overqualification on salesperson performance
(Indian Institute of Management Ahmedabad, 2013)
Salesperson performance is a key indicator of organizational performance. We know
that many different factors such as qualification level, selling skills, organizational
culture, reward systems etc. influence salesperson ...