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Now showing items 81-90 of 120
Impact of Perceived Bases of Power of Brand on Consumers’ Behaviour and Attitude in a Brand-Consumer Relationship Context
(2013)
Research suggests that brands have human like qualities (Aaker, 1997; Aaker & Fournier, 1995; Levy, 1985; McGill, 2000) and consumers can form relationships with brands as they form social relationships with other human ...
Managing Ambidexterity in Growth Phase of Start-Up Firms
(2013)
This thesis explores how startup firms balance the conflicting requirements of exploration and exploitation during their growth phase, i.e., until they reach a stage of maturity when they no longer can be called start-ups. ...
From Needing Help to Seeking Help: A Cross-Cultural Exploration of Interpersonal Help Seeking Behavior in the Software Industry
(2012)
Helping behavior is appreciated and rewarded, and helping interactions are greatly encouraged in organizations. Research in organizational behavior too is replete with studies on helping and on helpers. The present study ...
An Exploratory Study of Post-implementation Experiential Perceptions of Reservations with Focus on Stigmatization Processes in the Higher Professional Education Context
(2013)
Multiple efforts around the world are made to address the issue of discrimination and marginalization. The Indian experience has taken the form of reservation policy in public services, in public sector jobs and in public ...
Internationalization of emerging market firms: A dynamic capability perspective
(Indian Institute of Management Ahmedabad, 2017)
The dissertation empirically explains how dynamic capabilities enable emerging market firms (EMFs) to expand into international markets and generate higher performance through international expansion. With the help of three ...
Managing the water-energy-climate change nexus: an integrated policy road map for India
(2011)
This research examines the water - energy - climate change nexus to delineate policies that harmonize the nexus favourably. Typically, the energy-climate nexus has been studied as a mitigation problem, the water-energy ...
Numeracy, financial literacy, risk attitudes, and impatience of forest dependent communities: evidence from Andhra Pradesh
(Indian institute of management Ahmedabad, 2014)
This thesis studies numeracy, financial literacy, risk attitudes, and time discount rates (impatience) of the people in the bottom of the pyramid. These issues are addressed in the context of forest dependent communities ...
Instrumental leadership as a determinant of salesperson performance: applying the extended full range leadership theory (FRLT)
(Indian Institute of Management Ahmedabad, 2014)
Salesperson performance plays an important role in determining the success of an organization. Due to of rapidly changing technology, increasing competition and rising customer expectation, the job of a salesperson continues ...
Streaming data: New models and methods with applications in the transportation industry
(Indian Institute of Management Ahmedabad, 2017)
Streaming data or data streams can be defined as an infinite and continuous inflow of data coming at a very high pace. Streaming Data comes with its set of challenges viz. one-time pass, infinite data, a very high speed ...
A Study of Investor Sentiment in the Indian Market.
(Indian Institute of Management Ahmedabad, 2015)
Market sentiment has always been given importance by investors in their decisions. Classical finance theories based on investor rationality, however, largely ignored the possible role of market sentiment in asset pricing. ...