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Dynamics of funding women entrepreneurs - A gendered lens
(Indian Institute of Management Ahmedabad, 2023)
"The start-up ecosystem in India is currently the third largest in the world, trailing only behind USA and China. However, women were founders of 11% of the Indian start-ups. Starkly, only 6% of the funding goes to companies ...
Global versus local brand preference formation in food products
(Indian Institute of Management Ahmedabad, 2023)
"Brands have come to play a major role in consumer decision-making, and in this, the brand identity, which includes its perceived global and local nature, can play a very significant role. But there is inconsistent evidence ...
An integrated pedagogical and curricular framework for the foundational stage: insights from enactment of child-centred early childhood education policies
(Indian Institute of Management Ahmedabad, 2023)
The National Education Policy (2020) and the National Curriculum Framework for Foundational Stage (2022) have introduced a new integrated pedagogical and curricular framework for children in the age group of 3-8 years, who ...
Essays on the role of information in financial markets
(Indian Institute of Management Ahmedabad, 2023)
"This Ph.D. dissertation comprises three essays on the role of information in financial markets. The first essay examines the impact of the introduction of a minimum buyback mandate in open market repurchases. In line with ...
Through the e-looking glass: three essays on influencer marketing, self-discrepancies and consumer behavior
(Indian Institute of Management Ahmedabad, 2023)
"One of the most popular buzzwords of recent times, influencer marketing has attracted significant attention across academia and practice. However, the impact of exposure to influencers on an individual's self-concept is ...
Essays on machine learning for enhanced decision support in e-Commerce
(Indian Institute of Management Ahmedabad, 2023)
"E-commerce is proliferating, consequently, the need to make informed decisions. Many ecommerce platforms have adopted data-driven solutions in various applications, such as product recommendation and fraud detection. This ...
Essays on the elements of consumer journeys in retailing
(Indian Institute of Management Ahmedabad, 2023)
"In two essays, I examine how elements in online and offline consumer journeys can be used to study consumer behaviour.
In the first essay, I bring in the network theory perspective as an element to study online consumer ...
Essays on capacitated hub location problems
(Indian Institute of Management Ahmedabad, 2023)
"This thesis studies three essays based on hub location problems (HLPs) wherein hubs have limited capacities.
We specifically look at two issues that can severely degrade the performance of a hub-and-spoke
network: i) ...
A study of digital platform dynamics
(Indian Institute of Management Ahmedabad, 2023)
"This thesis examines the evolution of platform dynamics over time. The dissertation focuses on a long-standing gap in platform research – the lack of an understanding of the evolutionary dynamics of platform activities. ...
Essays on shareholder voting
(Indian Institute of Management Ahmedabad, 2023)
"Shareholder ratification of corporate actions is an important part of the corporate governance process. In this thesis, I examine the determinants of shareholder dissent in the context of three actions proposed for ...