Consumer dissatisfaction analysis: a source of competitive opportunity
dc.contributor.author | Ramachandran, K. | |
dc.date.accessioned | 2010-07-15T11:47:43Z | |
dc.date.available | 2010-07-15T11:47:43Z | |
dc.date.copyright | 1997 | |
dc.date.issued | 1997-07-15T11:47:43Z | |
dc.identifier.uri | http://hdl.handle.net/11718/5448 | |
dc.description | Strategic Marketing, Vol. 1, No. 2, (February 1998) | en |
dc.language.iso | en | en |
dc.subject | Consumer Dissatisfaction | en |
dc.title | Consumer dissatisfaction analysis: a source of competitive opportunity | en |
dc.type | Article | en |
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Journal Articles [3698]
Journal Article of IIMA