Although language is an essential component of word of mouth (WOM) there is limited understanding of how language used in WOM messages affects receivers. Extant research indicates that there are three dimensions of language: ...

Problems and aversive situations usually make individuals engage in problem solving activities. Yet some people remain passive and apathetic. They tend to not do anything and quietly suffer the unpleasant consequences of ...

The phenomenon of embeddedness has implications in the field of advertising, as the context in which ads are shown is one of the salient factors influencing their evaluation. The affect transfer hypothesis and 'mood as ...

This is a study of the lifestyles of the managers of the districts celled district collectors in a State. The study has attempted to understand and describe the lifestyles of the individuals, discover the areas of commonalities ...

In the mainstream literature of finance, Liquidity of an asset has not been considered an important determinant of its expected return or its price. There have been, however, few empirical and theoretical works which point ...

Electricity and energy market reforms are the two key challenges before policymakers under the broad goals of climate change mitigation and energy security. The central policy challenge in managing investment and risks in ...

Technology development has played a central role in the growth and diversification of many industries and firms in the advanced economies. However the same cannot be said of the Indian industry. On the contrary there has ...

Managerial heuristics are defined as the decision-rules guiding the less programmed decisions of entrepreneurs/executives. A review of literature on entrepreneurship suggests that the scene is dominated by the search for ...

This thesis explores how startup firms balance the conflicting requirements of exploration and exploitation during their growth phase, i.e., until they reach a stage of maturity when they no longer can be called start-ups. ...

Although India has made substantial progress in terms of total production in the agricultural sector, the problems of low productivity and poor quality of output remains the major causes for concern. In the era of ...