Browsing Thesis and Dissertations by Title
Now showing items 43-62 of 450
-
Consumer evaluation of brand extensions: the process, and moderating role of involvement
(1998)Brand extension is the strategy of using a well-established brand name to enter a different product category. Consumers1 evaluation of a brand extension is primarily suggested to be a function of brand affect (attitude ... -
A Consumer study of law induced behaviour and attitude change: the case of safety helmets
(1983)In the past decade, marketing has increasingly entered beyond the regime of traditional business studies. Using the concepts drawn from the field of consumer behaviour and other behavioural sciences, marketing has the ... -
Contradictions between identity and image of an organization: Exploring responses in new entrepreneurial ventures
(Indian Institute of Management Ahmedabad, 2017)Organizational identity, defined as members’ constructions about who we are as an organization (Gioia & Patvardhan, 2012), is considered as the core of organizational cognition and action. However, the understanding of ... -
Control limit models for cash management in bank branches
(1987)Development of policies for maintaining adequate cash balance in bank branches and transferring of excess cash from surplus branches to Central Office or deficit branches, are, indeed, major tasks faced by commercial banks ... -
Control systems in non-profit sevice organizations; the case of the state-owned hospital
(1990)Complexity of organizations from the point of view of designing control systems, increased as we move from manufacturing to service organizations, and from for-profit to nonprofit organizations. The nonprofit organizations ... -
Coordination in sharing economy: a study of ride-hailing platforms
(Indian Institute of Management Ahmedabad, 2020)Recent years have witnessed an emergence of sharing economy, defined as an economic system in which assets or services are shared between private individuals. Ride-hailing has emerged as a key area of sharing based business ... -
Corporate dividend behaviour with special emphasis on growth and controlled companies
(1976)The study examines the divided policies and practices of 158 manufacturing non-government public limited companies for the period 1961-72 and covers about 19% of the total corporate sector. It attempts to answer whether ... -
Corporate responses to the ecological environment: a process study of firms in the Indian chemical industry
(1997)Environmental legislation in India has become increasingly stringent since the mid-eighties. Recent legislation provides for strict liability (i.e. fault is not required to be proved) in the event of environmental mishaps. ... -
Debt tolerance: a model and its application to Indian states
(2006)A number of studies on the fiscal situation in India have noticed the deterioration in finances of the state’s governments in India. The deterioration has translated itself into burgeoning debts, the sustainability of debts ... -
Decentralised development planning towards an operational framework
(1979)This dissertation critically examines the existing system of development planning in India for its suitability as a multilevel mode of planning. After discussing the related issues, it proceeds to give a framework for ... -
Deciphering the choice overload phenomenon – Exploring the role of consideration sets and anticipated regret
(Indian Institute of Management Ahmedabad, 2017)Studies on choice proliferation and its negative effects, popularly referred to as ‘Choice Overload (CO)’, have built on insights from the seminal ‘Jam Study’ (Iyengar & Lepper, 2000), which highlighted the paradoxical ... -
Decision models for e-hailing texi platforms
(Indian Institute of Management Ahmedabad, 2020)Uber, Ola, Didi, and Lyft are examples of successful e-hailing taxi platforms. In this thesis, we aim to develop decision models for such platforms. In the rst essay, for an e-hailing taxi operation, we analyze the driver's ... -
Decision models for single-period and lateral stock-transfer inventory policies in disribution systems
(2004)Firms are facing intense competition in today’s global business environment. They have to produce quality products at competitive prices with unpredictable demand. To be competitive, a firm has to quickly respond to demand ... -
Decision support system for portfolio management
(1988)Decision making has remained a prime area of research, both for the management scientists and the behvioural scientists. Various approaches to decision making view either information, or analytical techniques, or intuition ... -
Decision support system for urban bus route network design
(1998)Most of the large Indian cities are experiencing a high growth rate in vehicle population, leading to problems related to road congestion and air pollution. A strong public transport system can lead to better road utilization ... -
Degree of Openness and Project Performance: a Multi-Country Empirical Assessment of Open Innovation Information Technology Initiatives
(2013)The concept of open innovation has received much interest in management research of late. Open innovation paradigm considers that in order to advance technologies and markets, firms can and should leverage internal and ... -
Demand for industrial consumer goods in India: a study of linkages
(1980)In recent years the growth of industrial output as a whole as well as that of consumer goods industries have been anything but impressive. Given this not too cheerful a situation the constraints to industrialization need ... -
Designing for digital: an insight into the technological evolution of work-from-home in the contemporary workplace
(Indian Institute of Management Ahmedabad, 2022)Work-from-home is increasingly becoming more prevalent over the last few decades. Given the recent pandemic, work-from-home has become an essential practice for many organisations across the world. Large-scale implementations ... -
Determinants and outcomes of intention to quit of Indian IT professionals
(2007)Globalisation and outsourcing have become buzzwords in the present economic boom. India is getting considerable attention, with specific focus on software services outsourcing. The Indian software services sector is growing ... -
Determinants of capital structure decisions in large mature corporations: an empirircal analysis
(1995)The objectives of the study were to find answers to the following questions: 1. Are agency cost measures significant determinants of the debt equity choice? (Agency costs implying costs borne by equity shareholders, because ...