Browsing Thesis and Dissertations by Title
Now showing items 442-461 of 470
-
Television advertising and consumer price sensitivity: a contingent approach
(2000)Advertising and pricing are two critical elements of a firm’s marketing strategy after the product design stage. On one hand advertising spending being a cash outflow, reduces profits while realised price on the other hand, ... -
Three essays in monetary economics
(2006)This thesis studies the monetary economics of the Indian economy in the form of three related essays. Starting from Friedman's constant money growth rate prescription & Kydiand & Prescott's Noble winning work on time ... -
Three essays on diversity in multiple levels of strategic leadership
(Indian Institute of Management Ahmedabad, 2021)In three independent but related essays, we examine diversity (heterogeneity) in strategic leadership to explore the interdependency among multiple levels of strategic leadership and analyze the role that strategic leaders ... -
Three essays on interest rate modeling
(Indian Institute of Management Ahmedabad, 2020)This dissertation presents three essays that explore and propose methodological modifications to adapt yield curve modeling to the context of emerging markets using data from Indian bond markets. While no arbitrage affine ... -
Three essays on operational and strategic decisions in a competitive auto component replacement market
(2008)With constantly evolving markets and changing dynamics among firms, the competition has taken new dimensions. Competition on price alone is no longer sustainable. Increasingly, firms are competing on multiple dimensions ... -
Three essays on the Indian derivatives market
(Indian Institute of Management Ahmedabad, 2024)The Indian derivatives market is one of the largest derivatives markets by volume in the world. The existence of liquid single stock options, single stock futures, and spot market along with very high retail participation ... -
Through the e-looking glass: three essays on influencer marketing, self-discrepancies and consumer behavior
(Indian Institute of Management Ahmedabad, 2023)"One of the most popular buzzwords of recent times, influencer marketing has attracted significant attention across academia and practice. However, the impact of exposure to influencers on an individual's self-concept is ... -
Toward a better understanding of negation and brand recall memory
(Indian Institute of Management Ahmedabad, 2019)Consumers rely heavily on their memories during decision-making. Consequently, the ability of consumers to recall brand-related information plays a vital role in their purchasing decisions. In this context, our research ... -
The trajectory of forgiveness in workplace bullying: a hermeneutic phenomenological study of target coping
(Indian Institute of Management Ahmedabad, 2019)Forgiveness as a coping strategy in the context of workplace bullying has been largely overlooked, being evidenced by only few studies (D'Cruz & Noronha, 2012a and 2018b). Alternatively, forgiveness which is often ... -
Trust and organisational commitment: a study in the Indian pharmaceutical sector
(2007)Organizational commitment (OC) is among the most widely researched topics in organizational behavior literature. Organizational commitment typifies the employees’ relationship with their organization and is believed to ... -
Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
(2007)This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ... -
Unbundling innovation strategies: firms’ technological choices and complementarities-in-performance of innovation inputs and outputs across developing countries
(Indian Institute of Management Ahmedabad, 2022)Innovation is considered a multi-level construct and it takes the form of (i) inputs and (ii) outputs. Based on this, the thesis considers three inter-related questions in the form of three essays: (1) What factors (firm, ... -
Uncertainty and risk management of climate change impacts on infrastructure assets
(Indian Institute of Management, Ahmedabad, 2014)Infrastructure assets are a constrained resource in India and face stress from population growth, increased urbanization, resource variability and use, and economic growth. Climate change is an additional stress which has ... -
Understanding hospital performance: an empirical study
(1994)The different categories of hospitals in India (government, voluntary, for-profit), have different ideologies which have traditionally governed their ways of functioning. With the contexts they work in getting increasingly ... -
Understanding the Experiences of ‘Not Knowing’ in Workplace
(Indian Institute of Management, Ahmedabad, 2015)‘Knowing’ is respected, recognized and rewarded, and is the dominant discourse in organizations. The key for understanding and analyzing issues or problems or situations is often seen as ‘knowing’. Amidst the emphasis on ... -
Understanding work engagement of start-up employees using a mixed method approach
(Indian Institute of Management Ahmedabad, 2023)"Over the last decade, the robust start-up ecosystem has significantly contributed towards global economic growth and employment generation. However, due to increased market competition and dynamicity, start-ups are ... -
Unity of labour in the context of political diversity
(1989)Labour disunity in India has been generally ascribed to the multiplicity in trade unionism. The responsibility for such a political ideologies that exist in India. It needs no in-depth study of the Indian political scenario ... -
Urban land use and the heat island effect
(Indian Institute of Management Ahmedabad, 2020)Higher urban temperatures, driven by the urban heat island (UHI) effect, have several negative health and economic implications such as heat stroke and higher air conditioning usage. The UHI is linked to urban land use. ... -
Use of credibility theory for rate-making in marine (Cargo) insurance business
(1976)Marine (cargo) Insurance is one of the commercial lines of insurance business. Traditionally, rate-making in this line is intuitive, based on individual knowledge, wisdom and general feel of underwriters. The extent of ... -
Use of information technology by retail banks in India and France
(1999)One central concern of the strategy fields is to study the development of well adopted organization. The related question of how some firms differ from others, and how these differences are related performance has also ...