Browsing Thesis and Dissertations by Author "Arora, Ashok Pratap"
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Impact of product on the life styles of its consumers: the case of domestic liquefied petroleum gas
Arora, Ashok Pratap (1980)Many of the impacts which marketing actions create on the environment transcend the typical marketers’ interests. These impacts are are being only recently recognized under the banner of ‘Macro-marketing’. There has been, ...