Browsing Thesis and Dissertations by Author "Banerjee, Arindam"
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Deciphering the choice overload phenomenon – Exploring the role of consideration sets and anticipated regret
Mathew, Shawn (Indian Institute of Management Ahmedabad, 2017)Studies on choice proliferation and its negative effects, popularly referred to as ‘Choice Overload (CO)’, have built on insights from the seminal ‘Jam Study’ (Iyengar & Lepper, 2000), which highlighted the paradoxical ... -
Information Presentation in the Online Environment: The Role of Consumer Generated Reviews
Pandey, Dheeraj Kumar (2012)Regardless of their interest, consumers are exposed to a great amount of information through both off-line and on-line advertising. These exposures to information have been found to influence the decision making of the ... -
Language adaptation and advertising effectiveness: a study in a multi-cultural advertising context
P., Venkatesh (Indian Institute of Management Ahmedabad, 2011)The Indian television Advertising appears to predominantly standardize its creative strategy and a large part of the creative execution, allowing only localization of the language of the message to regional tastes. Systematic ... -
Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach
Awasthy, Dheeraj (2005)Understanding the consumer information search process plays a pivotal role in key strategic managerial decision areas such as communications planning and new product introduction. This study examined the process by which ... -
Role of Gratitude and Obligation in Business Relationships
Dewani, Prem Prakash (2013)Marketers build customer relationship through various relationship marketing (RM) investments (Berry, 1994). These investments impact customers in terms of their loyalty and customer purchase intentions (Hsu, 2007; Yuping ...