Browsing Thesis and Dissertations by Author "Chakravarty, Sujoy"
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Essays on seduelized and comparative advertising strategies: a search for the best advertising decision
Chakrabarty, Patrali (2010)Different formats of competitive advertising strategies interplay in present day markets. While some advertisements compare competing brands, some others are sequelized on earlier advertisements, either in an attempt to ... -
Three essays on operational and strategic decisions in a competitive auto component replacement market
Jain, Nimit (2008)With constantly evolving markets and changing dynamics among firms, the competition has taken new dimensions. Competition on price alone is no longer sustainable. Increasingly, firms are competing on multiple dimensions ...