Browsing Thesis and Dissertations by Author "Jain, Abhinandan K."
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Effect of perceived risk and context on consumer inferencing about missing information
MIshra, Ramakanta (2002)Consumers adopt different strategies for evaluation of a brand when information regarding an attribute is not available. One of those is differencing strategy in which consumers infer or ‘construct’ values for the missing ... -
A measure for service quality for hospitals: scale development and validation
Sharma, Deepak Kumar (1999)Service quality is defined as the difference between perceptions and expectations on the items representing the areas of performance specific to a service. The research was undertaken in order to understand these specific ... -
New services evolution processes
Bhatt, Sanjeev (1991)Services sector is emerging as a significant sector the world over. In the year 1980, share of services in the total GDP of Developed Economies was 57 per cent, and between 34 to 40 per cent in different sub-groups of ... -
A quantitative approach to media planning
Jain, Abhinandan K. (1974)This dissertation develops methodologies for solving the media planning problem, keeping in view the three-fold requirements of fidelity, analytical rigour, and practicality. A mathematical programming model has been ... -
The Relative Importance of life style and Demograhic / Socio-Economic variables in Explainig ownership of consumer durable products
Garg, Raka (1991)The main objective of the study was: To know whether life style variables play a role in explaining ownership of consumer durable products, and to examine the relative importance of life style and demographic/socio—economic ...