Browsing Thesis and Dissertations by Author "Mukhopadhyay, Sipra"

Now showing items 1-3 of 3

    • Distribution strategies and performance: a cross-national comparison of the automobile industry 

      Mukherjee, Avinandan (1999)
      This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ...

    • Marketing in spearhead strategic development organisations 

      Moorthy, Ravi C. (1993)
      The need for organizations that perform strategic developmental functions in society, especially the developing countries, has led to the emergence of a variety of special purpose organizations with the primary objective ...

    • New services evolution processes 

      Bhatt, Sanjeev (1991)
      Services sector is emerging as a significant sector the world over. In the year 1980, share of services in the total GDP of Developed Economies was 57 per cent, and between 34 to 40 per cent in different sub-groups of ...