Browsing Thesis and Dissertations by Author "Nathan, S. V."
Now showing items 1-2 of 2
-
Study of the compaign planning process in Indian and French advertising agencies
Nathan, S. V. (1990)The Main Objective if this research was to study and capture they campaign planning process as it occurs in advertising agencies. The study was carried out in the context of two countries, India and France. As part of the ... -
Study of the repurchase behaviour of farmers: case of the Indian tractor market
Saxena, Amar (1997)Knowledge about a product category affects various aspects of the consumer buying process. This has been recognized by researchers as an important factor in the field of consumer behavior. It has been found to influence ...