Browsing Thesis and Dissertations by Author "Raghuram, R"
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Do price promotions lead to lost customers? the impact of perceived control, psychological ownership, and psychological distance on promotional credit
Raghuram, R (Indian Institute of Management Ahmedabad, 2024)Promotional credit is a unique price promotion that requires more than one purchase to realize savings and is valid until redemption or expiry of credit. This thesis focuses on the impact of (a) restrictions on promotional ...