Browsing Thesis and Dissertations by Author "Vora , M. N."
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Function and effectiveness of product management institution in Indian consumer goods industry
Subramaniam, Sreedhara (1976)The Product Management Institution (PMI), a comparatively new organizational approach is gaining popularity among the Indian consumer goods manufacturing during the last decade and half. In this system, an individual is ... -
Marketing strategies of the state level organisation in public distribution: A study of civil supplies corporations
Koshy, Abraham (1987)In recent decades, governments have organized state owned enterprises to undertake trading and distribution of important commodities and products. Despite the social and economic importance of such organizations, research ... -
Study of the compaign planning process in Indian and French advertising agencies
Nathan, S. V. (1990)The Main Objective if this research was to study and capture they campaign planning process as it occurs in advertising agencies. The study was carried out in the context of two countries, India and France. As part of the ...