Browsing Thesis and Dissertations by Subject "Anticipated regret"
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Deciphering the choice overload phenomenon – Exploring the role of consideration sets and anticipated regret
(Indian Institute of Management Ahmedabad, 2017)Studies on choice proliferation and its negative effects, popularly referred to as ‘Choice Overload (CO)’, have built on insights from the seminal ‘Jam Study’ (Iyengar & Lepper, 2000), which highlighted the paradoxical ...