Browsing Thesis and Dissertations by Subject "New products"
Now showing items 1-2 of 2
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Client-orientation in new product development: a case of biotechnological agri-input
(1995)Evaluation of agricultural technology development and review of commercial product development revealed that only a small percentage of the new products have succeeded in the market. For instance, the numbers of varieties ... -
New product introduction processes in Indian consumer goods industry
(1984)New products are often referred to as the ‘Life Blood ‘of a business enterprise. In the Indian operating environment of the firm, conditions like increasing competition, changing consumer needs and values, a more knowledgeable ...