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Impact Of Bundle Forms On Change In Consumers’ Internal Reference Price (IRP) Of Bundle Components
(2016)
Consumers’ internal reference price (IRP) is an internal standard against which observed prices are compared. Promotions on individual products lead to change (reduction) in consumers’ IRP leading to lower purchase of ...
Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing
(2016)
The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ...
Patterns and Determinant of Internationalization by New Ventures in India: A study of entrepreneurial, firm and industry factors
(2016)
Researchers had recognized the important contribution of SMEs to international trade, but Oviatt & Mcdougall (1994) highlighted the importance of younger and smaller firms and their distinguishing features that help them ...
Drivers, Facilitators and Consequences: Exploring & Examining Job Crafting among Management Consultants
(2016)
The job crafting perspective considers the ways in which employees proactively alter their tasks, relationships and perceptions at work in order to achieve a personalized fit to their work environment. Studies confirm that ...
Understanding the Experiences of ‘Not Knowing’ in Workplace
(Indian Institute of Management, Ahmedabad, 2015)
‘Knowing’ is respected, recognized and rewarded, and is the dominant discourse in organizations. The key for understanding and analyzing issues or problems or situations is often seen as ‘knowing’. Amidst the emphasis on ...
Broadening the concept of sustainability and measuring its impact on firm’s performance
(Indian institute of management Ahmedabad, 2014)
The consumer environmentalism has grown significantly due to issues triggered by environmental disasters, protests by activists, and environmental education (Mclntosh, 1991; Straughan & Roberts, 1999; Chen, 2010). The ...
Uncertainty and risk management of climate change impacts on infrastructure assets
(Indian Institute of Management, Ahmedabad, 2014)
Infrastructure assets are a constrained resource in India and face stress from population growth, increased urbanization, resource variability and use, and economic growth. Climate change is an additional stress which has ...
Institutionalization of ethics at workplace: A study of contributory role of HR and line functionaries
(Indian Institute of Management Ahmedabad, 2017)
Growing number of observed unethical practices in workplace and its dire consequences for the organization has forced the organization to think beyond compliance based initiatives hence, organizations have started responding ...
Linkages between human resource flexibility, ambidexterity and successful outcomes in the context of information technology firms
(Indian Institute of Management Ahmedabad, 2017)
Management of alternate contexts that may arise due to a volatile exogenous environment can compel an organisation to explore new capabilities along with the exploitation of existing capabilities (O'Reilly and Tushman, ...
Job performance of women at work in rural India: Job demands-resources (JD-R) perspective
(Indian Institute of Management Ahmedabad, 2017)
Rural working women in India represent a highly potential but mainly underutilized human resource whose job performance has individual as well as community level ramifications. Difficult geographies that are characterized ...