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Now showing items 11-13 of 13
Language adaptation and advertising effectiveness: a study in a multi-cultural advertising context
(Indian Institute of Management Ahmedabad, 2011)
The Indian television Advertising appears to predominantly standardize its creative strategy and a large part of the creative execution, allowing only localization of the language of the message to regional tastes. Systematic ...
Managing the water-energy-climate change nexus: an integrated policy road map for India
(2011)
This research examines the water - energy - climate change nexus to delineate policies that harmonize the nexus favourably. Typically, the energy-climate nexus has been studied as a mitigation problem, the water-energy ...
Workplace gender dilemmas: insights from women's narratives
(2011)
The phenomenon of workplace gender diversity has become a reality today even in India and
across the globe (Budhwar, Saini and Bhatnagar, 2005). However, this diversity has triggered challenges both for management and the ...