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Now showing items 71-80 of 133
Strategic innovation for serving the low-income segment
(2011)
The literature on serving the ‘bottom of pyramid’ (BOP) argues that large firms can profit from serving consumer segments, traditionally considered uneconomical. This would call for ‘strategic innovation’, as it would ...
Perception of foreignness of brands: An investigation of consumers classification schema and its impact on brand evaluations
(2016)
Country-of-origin (COO) affects consumers’ perceptions towards brands and products. However, research also suggests that consumers rarely recognize brand origins accurately (Balabanis & Diamantopoulos, 2008; Samiee, Shimp ...
Determinants of Inter-Country Variations in Outward Foreign Direct Investment and Cases of Outward FDI from India
(2013)
Existing literature offers the reasons for emergence of foreign direct investment (FDI) through various hypotheses. The intangible assets advantage hypothesis suggests that FDI occurs due to presence of a bundle of “intangible ...
Stochastic Optimization Based Decision Support System for Asset-liability Management in Life Insurance Firms
(2013)
Asset Liability Management (ALM) is a critical part of financial planning for all financial
institutions. ALM deals with the management of a mismatch between the assets and liabilities of such firms both in value as well ...
Managing Rural Institutional Credit: Lessons From Interlinked Transactions
(2013)
In recent years, the focus of numerous rural credit institutions, which includes lenders from both formal and semi-formal (the micro-finance providers) domains, has started shifting from traditional credit-alone approach ...
Studying the Impact of Corporate Social Responsibility (CSR) Perceptions on Employee Work Attitudes
(2013)
In the last couple of decades the concept of corporate social responsibility has gained
importance both in practice as well as in research. Globalization and international trade have given rise to increased complexities ...
Metaheuristics for the Single Row Facility Layout Problem
(2013)
The single row facility layout problem (SRFLP) is the problem of arranging a set of facilities with given lengths on a line so as to minimize the weighted sum of the distances between all pairs of facilities. The problem ...
Measurement of Systemic Risk and its Drivers
(2013)
The recent global financial crisis has taught us a tough and important lesson- there is
a pressing need for containing systemic risk in the financial system. However, prior to
Containing this risk and form the necessary ...
Role of Gratitude and Obligation in Business Relationships
(2013)
Marketers build customer relationship through various relationship marketing (RM) investments (Berry, 1994). These investments impact customers in terms of their loyalty and customer purchase intentions (Hsu, 2007; Yuping ...
Degree of Openness and Project Performance: a Multi-Country Empirical Assessment of Open Innovation Information Technology Initiatives
(2013)
The concept of open innovation has received much interest in management research of late. Open innovation paradigm considers that in order to advance technologies and markets, firms can and should leverage internal and ...