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The influence and interaction of online store brand and product brand on pre-purchase and post-purchase consumer behaviour
(Indian Institute of Management Ahmedabad, 2017)
Consumers often use product brand name and store brand name as proxies of quality while making purchase decisions. In an online shopping context, the inability of consumers to physically examine the products increases the ...
Community Influences On Strategy-As-Practice In Family Businesses
(2016)
The strategy-as-practice perspective concerns ways of doing that fall into specific routines and works patterns, which may vary from firm to firm in an industry, and between different types of firms, while at the same time ...
Language Abstraction In Marketing Communication: Online Reviews Of Product Failure Context
(Indian Institute of Management Ahmedabad, 2015)
Although language is an essential component of word of mouth (WOM) there is limited understanding of how language used in WOM messages affects receivers. Extant research indicates that there are three dimensions of language: ...
Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements
(2016)
The phenomenon of embeddedness has implications in the field of advertising, as the context in which ads are shown is one of the salient factors influencing their evaluation. The affect transfer hypothesis and 'mood as ...
An Integrative Delineation of the Determinants of Dynamic Capabilities: A Study in the Information Technology Industry.
(Indian Institute of Management Ahmedabad, 2015)
Dynamic capabilities are the capabilities of an organization to systematically change its resources base by sensing opportunities and making appropriate and timely decisions (Barreto, 2010; Teece, Pisano, & Shuen, 1997; ...
Essays on the Newsboy Problem
(Indian Institute of Management, Ahmedabad, 2015)
The newsboy problem is about minimizing the penalty associated with demand-supply mismatch
of an item with uncertain demand by suitably deciding the stocking quantity. Newsboy problem
arises in a variety of situations ...
Multilevel Network Measures for Organizational Learning Process
(Indian Institute of Management Ahmedabad, 2015)
Organizational learning has received increasing attention from scholars and practitioners alike for the past five decades. Yet the lack of agreement among scholars for an accepted theory or methodology for measuring ...
Impact of CEO Succession on Strategic Changes in Large Indian Firms
(2016)
This thesis integrates aspects of CEO cognition, managerial discretion, firm’s internal dynamics and institutional drivers to better understand the impact of CEO succession on strategic changes. This is the first broad-based ...
Does Strategic Planning Determine Innovation in Organizations? A Study of Indian SME Sector
(Indian Institute of Management Ahmedabad, 2015)
Innovation is considered to be a source of competitive advantage. Not surprisingly, innovation has been a matter of scholarly interest for several decades now. However, despite its critical importance to the strategy ...
Analysis and design of public policy using system dynamics approach: a case in healthcare sector.
(Indian Institute of Management Ahmedabad, 2015)
High prevalence of communicable diseases, rapid increase in prevalence of non-communicable diseases, and poor maternal and child health indicators characterize public health situation in India. One of the main reasons for ...