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Now showing items 11-13 of 13
Toward a better understanding of negation and brand recall memory
(Indian Institute of Management Ahmedabad, 2019)
Consumers rely heavily on their memories during decision-making. Consequently, the ability of consumers to recall brand-related information plays a vital role in their purchasing decisions. In this context, our research ...
Studies in Indian equity derivatives market
(Indian Institute of Management Ahmedabad, 2019)
Indian equity derivatives market is one of the largest derivatives markets in the world, with highly liquid index futures, Single-stock futures (SSFs), index options and Single-stock options (SSOs). We explore the dynamics ...
Change in leadership behaviour through online professional development programme: contextualising community based identity cohesion and intentionality
(Indian Institute of Management Ahmedabad, 2019)
School principals play a crucial leadership role by managing four components of their schools’ organizational capacity: teachers’ skills, professional community, technical resources, and program coherence. Though important ...