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dc.contributor.authorBanerjee, Arindam
dc.contributor.authorAwasthy, Dheeraj
dc.date.accessioned2010-07-19T04:23:49Z
dc.date.available2010-07-19T04:23:49Z
dc.date.copyright2002
dc.date.issued2002-07-19T04:23:49Z
dc.identifier.urihttp://hdl.handle.net/11718/5660
dc.descriptionBanerjee, Arindam(January 2003) Measuring the efficacy of marketing spends/ Indian Management,en
dc.language.isoenen
dc.subjectMarketingen
dc.titleMeasuring the efficacy of marketing spendsen
dc.typeArticleen


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