Marketing management and beyond: a historical overview

dc.contributor.author	Dholakia, Ruby Roy
dc.contributor.author	Stern, Louis W.
dc.contributor.author	Bagozzi, Richard P.
dc.date.accessioned	2010-07-21T10:16:13Z
dc.date.available	2010-07-21T10:16:13Z
dc.date.copyright	1977-10
dc.date.issued	1977-10-21T10:16:13Z
dc.identifier.citation	Decision, Vol.4, No.4, October 1977, 279-290	en
dc.identifier.uri	http://hdl.handle.net/11718/5901
dc.language.iso	en	en
dc.title	Marketing management and beyond: a historical overview	en
dc.type	Article	en

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