The persuasive effect of source credibility: tests of cognitive response

dc.contributor.author	Dholakia, Ruby Roy
dc.contributor.author	Sternthal, Brian
dc.contributor.author	Leavitt, Clark
dc.date.accessioned	2010-07-21T10:17:59Z
dc.date.available	2010-07-21T10:17:59Z
dc.date.copyright	1978-03
dc.date.issued	1978-03-21T10:17:59Z
dc.identifier.citation	Journal of Consumer Research, Vol.4, No.4, March 1978	en
dc.identifier.uri	http://hdl.handle.net/11718/5903
dc.language.iso	en	en
dc.title	The persuasive effect of source credibility: tests of cognitive response	en
dc.type	Article	en

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