How well do celebrity endorsements work
| dc.contributor.author | Sahay, Arvind | |
| dc.date.accessioned | 2010-07-22T05:08:26Z | |
| dc.date.available | 2010-07-22T05:08:26Z | |
| dc.date.copyright | 2006 | |
| dc.date.issued | 2006-07-22T05:08:26Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/5967 | |
| dc.description | Sahay, Arvind (December 2006) How well do celebrity endorsements work / Outlook Business | en |
| dc.language.iso | en | en |
| dc.subject | Endorsement | en |
| dc.title | How well do celebrity endorsements work | en |
| dc.type | Article | en |
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Magazine Articles [164]
The magazine articles collection includes articles published in the magazine's by faculty/researcher of Indian Institute of Management Ahmedabad